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Padel players in motion at the Anglo American Padel Cup

The advisory, media and education platform for the New Padel World.

Work with Ben

Padel is the fastest-growing
sport in the world.

The brands, operators and investors building in it need one thing above everything else: the right knowledge, the right connections and the right people by their side.

The 22 was founded by Ben Nichols, one of the most connected and influential figures in global padel, and the person founders, investors and brands call when they want to understand the space.

35 million players worldwide One new padel club every two hours
Ben Nichols on court

Work with Ben

Advisory retainers, strategy projects and speaking, for founders, brands, operators and investors building and growing in padel.

How we work together

Community

Insider 22

The global membership community for people working in padel. Monthly sessions, curated resources and a global network to connect, learn and grow within the industry.

Join the community

Learn

Day One

The Padel Club Communications Course: everything a padel club needs to get its communications right from day one.

Explore the course

Media

Emerging: The Podcast

The business behind the fastest-growing racquet sports. Founders, operators and investors, with co-host Patricio Misitrano.

Listen now

Founded by

Ben Nichols

Ben Nichols is the founder of The 22 and one of the most connected figures in global padel. He co-founded the Anglo American Padel Cup, created Insider 22, and has spent four years advising the brands, operators and investors building the sport, while helping take padel to new audiences through Forbes, the FT, the New York Times, CNN International and the BBC.

Read the full story
  • Forbes
  • Financial Times
  • The New York Times
  • CNN
  • ITV
Ben Nichols speaking at The 22 Sessions New York City

Testimonials

“Ben has been part of the RacquetX family from day one. His knowledge of the padel industry and where it sits within the broader racquet sports landscape is unmatched, and beyond that he has been an invaluable connector for us as we have built the business. He gets things done, he knows everyone worth knowing, and he brings genuine energy to everything he is involved in.”
Robyn DudaCEO, RacquetX
“If you don't know Ben, you don't know padel. He is hugely talented and, along with his team, he has helped shape the narrative for padel on a global scale.”
Sebastian GordonCo-founder, Rocket Padel
“Ben is one of those rare profiles who truly understands where padel is heading, and more importantly, who the key people are at every level of the ecosystem. If you're serious about entering or scaling within the padel world, Ben is one of the first calls you should make.”
Sergio CutropíaAgent to Ale Galán (World No.1)
“Ben has been one of the most important figures in building the profile of padel internationally. He understands the sport at every level, the players, the business, the brands, and he connects them in a way that very few people can. Working with him on the Hexagon Cup has been a genuine pleasure.”
Astrid ThamsMD, The Hexagon Cup
“Ben is a magnificent PR professional and an excellent human being. I enjoyed working with him on several projects and I have nothing but great words about his professionalism and performance. I totally recommend working with him in all manners.”
Marcos Del PillarGlobal Padel Consultant

( 01 – 05 )

Insider 22

The business community for the people building padel.

Insider 22 brings together operators, founders, investors and brands building the padel industry to connect, learn and share what's working. Monthly sessions, curated resources and a global network. From $35/month.

Learn more about Insider 22