Who he is now.
Ben is one of the most connected and influential figures in global padel, an entrepreneur, advisor and industry builder who has spent four years taking the sport to audiences and markets that had not yet discovered it.
What he has built.
Advisory
Brands, operators and investors navigating the padel industry: market entry, partnership strategy, positioning and the introductions that open the right doors.
Anglo American Padel Cup
Co-founder of 'the Ryder Cup of Padel', which debuted in London to a global media audience of over 9 million.
Insider 22
Founder of the global membership community for the people building the padel industry. Operators, founders, investors and brands: connecting, learning and sharing what works.
Padel Planet
Executive producer, bringing the sport to a mainstream global audience for the first time on a major VOD platform.
Emerging
Co-host of Emerging with Patricio Misitrano, the show that calls the plays behind the fastest-growing racquet sports in the world. Where racquet sports culture meets real business insight.
Day One: Communications Course
Four years working with padel clubs across the New Padel World: every lesson learned, every mistake avoided, every tactic that actually worked. Packaged into one course so you do not have to figure it out alone.
Awards and recognition.
Padel Ambassador of the Year, Winner 2026
Finalist, 2026
Coverage secured in
The padel story.
It started with Padel 22 in 2022, the world's first communications agency dedicated to padel, when almost nobody in the UK or US knew the sport existed. Ben spent the next four years changing that. Impactful campaigns, meaningful press releases, real media connections. Padel placed in Forbes, the FT, the New York Times, CNN International and the BBC.
What began as an agency grew into something bigger. The Anglo American Padel Cup built from scratch. Insider 22 built from nothing. The 22 is the natural next chapter.
His mission has not changed since day one. Make padel that bit more famous every day. He thinks we are getting there.
He doesn't just tell the story. He helps build it.
Before 2022
Before padel.
Before padel, Ben led global media relations for WADA during the Russian Doping Crisis, widely called the biggest sports story of the 21st century, and was featured in the Academy Award-winning documentary Icarus. He previously held senior communications roles at the Commonwealth Games, Lotus Renault F1 and the ATP-WTA Dubai Tennis Championships.
