Privacy Policy

The Twenty Two Collective LLC (‘we’, ‘us’ or ‘our’) operates the website thetwentytwo.co. This Privacy Policy explains how we collect, use and protect your personal information when you visit our website, sign up to our newsletter, purchase a product or service, or contact us.

By using this website you agree to the terms of this Privacy Policy. If you do not agree, please do not use the site.

1. Who We Are

The Twenty Two Collective LLC is a limited liability company incorporated in the United States, operating from South Carolina. We are the data controller for the personal information collected through this website.

Contact: ben@thetwentytwo.co

2. What Information We Collect

We collect personal information in the following ways:

Information you provide directly

• Your name and email address when you sign up to The 22 Newsletter or the Day One course guestlist via Mailchimp
• Your name, email address and any information you include when you submit an enquiry through our contact or enquiry forms
• Your name, email address and payment details when you purchase a product or membership through Circle, our course and community platform

Information collected automatically

• Basic technical data such as your IP address, browser type and the pages you visit, collected through standard web server logs

We use Google Analytics to understand how the website is used: the pages people visit, how they arrived, and the type of device and browser they use. This information is aggregated and does not identify you personally. You can decline analytics cookies through the cookie notice on this site, or opt out of Google Analytics across all websites using Google’s browser add-on.

3. How We Use Your Information

We use the information we collect to:

• Send you The 22 Newsletter and other email communications you have opted into
• Respond to enquiries and communicate with you about our services
• Process your purchase and provide access to products and memberships through Circle
• Improve and maintain the website, including measuring how it is used through Google Analytics where you have accepted analytics cookies
• Comply with our legal obligations

4. Legal Basis for Processing

We process your personal information on the following legal grounds:

• Consent: where you have opted in to receive our newsletter or marketing communications, or accepted analytics cookies
• Contract: where processing is necessary to fulfil a purchase or service agreement
• Legitimate interests: where we have a legitimate business reason to process your information, such as responding to an enquiry

5. Third-Party Services

We use the following third-party services to operate our business. Each has its own privacy policy governing how they handle your data:

Mailchimp (newsletter)

We use Mailchimp to manage our email list and send The 22 Newsletter. When you subscribe, your name and email address are stored on Mailchimp’s servers. You can unsubscribe at any time using the link in any newsletter email. Mailchimp Privacy Policy

Circle (course and community platform)

All product purchases, course access and Insider 22 membership are managed through Circle.so. When you purchase through Circle, your payment is processed by Stripe. We do not store your payment card details. Circle Privacy Policy · Stripe Privacy Policy

Google Analytics (website analytics)

We use Google Analytics, provided by Google, to measure how the website is used. It sets cookies and collects usage data such as pages visited, approximate location, device and browser type. Google Privacy Policy

Vercel (website hosting)

The website is hosted by Vercel, which processes basic technical data such as IP addresses to deliver pages securely. Vercel Privacy Policy

Resend (website enquiries)

When you submit an enquiry through a form on this website, your message and contact details are sent to us by email through Resend. Resend Privacy Policy

Calendly (booking calls)

If you book a call with us, the booking is handled by Calendly, which collects the details you enter. Calendly Privacy Policy

We do not sell your personal information to any third party.

6. Cookies

This website uses only the cookies needed to run it, plus analytics cookies from Google Analytics if you accept them. When you first visit, a cookie notice asks for your choice. Analytics cookies are not set unless you click Accept, and your choice is remembered on your device. To change it, clear this site’s data in your browser and you will be asked again.

7. Email Marketing

If you subscribe to The 22 Newsletter, we will use your email address to send you our newsletter and occasional updates about our products and services. You can unsubscribe at any time by clicking the unsubscribe link in any email we send, or by contacting us at ben@thetwentytwo.co.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. If you unsubscribe from our newsletter, your email address will be removed from our active mailing list. If you wish to have your data deleted entirely, please contact us at ben@thetwentytwo.co.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal information we hold about you
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to withdraw consent at any time where processing is based on consent
• The right to lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us at ben@thetwentytwo.co. We will respond within 30 days.

10. Data Security

We take reasonable steps to protect your personal information from unauthorised access, use or disclosure. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

11. Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at ben@thetwentytwo.co.

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

The Twenty Two Collective LLC
ben@thetwentytwo.co
thetwentytwo.co