Coming soon
Now open
The Padel Club Communications Course. Get your communications right from day one.
Designed specifically for padel club owners, operators, managers and marketing teams preparing to launch or grow. Whether you're the founder, the person running the day-to-day or the one responsible for getting people through the door, this course was built for you. The concepts apply to any racquet sports club, but this course speaks directly to the padel industry and the firsthand knowledge we've gained, not to sport in general.
That is exactly what this gives you.
This course was built for you if you are
13 modules, expert video walkthroughs and a working toolkit.
Foundation: get this right before you say anything publicly
Earned Media: getting people to talk about you
Owned Channels: building your own audience
Community and Partnerships: the channels most clubs underestimate
Events and Momentum: turning moments into marketing
Real World: learning from people who have done it
The templates, the walkthroughs, the toolkit.
Featured experts
Four years launching padel clubs across the UK and US, and a hand-picked group of specialists at the top of their field.
Aethersis · Paid social and Meta ads
With over 15 years of combined experience, 50+ ad accounts managed and $4 million in client revenue generated through Meta advertising, Rob and Eric bring the most practical, padel-specific paid social expertise available. They have worked directly with padel businesses and delivered a dedicated Meta ads masterclass to our Insider 22 community.
Wood & Ham · Brand and web design
Wood & Ham are an award-winning design agency, specialising in branding and design in sport for clubs, governing bodies and sports-focused organisations across the world. They understand the padel space from the inside, and they are the team behind The 22’s own brand. Their contribution brings real design expertise to the brand and visual identity modules.
Commercial partnerships
Most clubs do not know how to ask. This section fixes that, from both sides of the conversation.
Padel N9NE · Sponsorship and commercial partnerships
Aaron built Padel N9ne from the ground up: a 100,000 sq ft premium padel campus in Sorrento Valley, San Diego, with courts, gym, wellness and a full clubhouse. He brings the club perspective on commercial partnerships: how to approach brands, how to package your offer and what a great activation actually looks like in practice.
IM8 · Sponsorship and commercial partnerships
Samantha is VP of Global Brand Partnerships at IM8, leading ambassador and strategic partnership activations with world-class athletes and brands across 45+ countries. She speaks from the brand side of the sponsorship conversation: what it takes to build a partnership that works at scale and what clubs need to understand before they walk into that first meeting.
Operator sessions
Three of the most experienced club operators in the US, UK and Australia, sharing what actually worked, what did not and what they would do differently.
Pure Padel
Sammy founded Pure Padel three years ago and has already opened six clubs across the UK, with several more launching this year. His ambition: 30 clubs by the age of 30, positioning Pure Padel as the David Lloyd of padel in the UK. He speaks from the experience of scaling fast, the challenges that come with it and what he would tell himself at club one.
Conquer Padel
Enrique built Conquer Padel around a franchise model, creating a replicable system for how a padel club operates, grows and scales beyond a single site. He speaks to what has to be in place before you open a second location and what he would do differently if he were starting again.
Game4Padel · Co-founder
Michael co-founded Game4Padel in 2019 and has built it into the UK and Australia’s leading padel operator: 33 clubs, 100 courts, backed by Sir Andy Murray and eleven other athletes and music stars. A former global director of FTSE 100 company P&O and 15-year board member of the Wimbledon Championships, he brings a depth of commercial experience that is unique in the padel industry.
On the work behind it
Coming soon
Now open
Day One opens on Monday 12 October. Join the guestlist and you will be first in.
Lifetime access, with every new module and resource included as the course grows.
For clubs who want the complete playbook
All modules, templates, guides and video walkthroughs. Immediate access on purchase. As new modules, contributor sessions and resources are added to the course, you get automatic access at no extra cost.
$997 · Lifetime access
Founding member price $777 with code DAYONE · 22% off, 12 to 19 October
Most people start here
For clubs who want Ben in their corner too
Everything in the course, plus three 60-minute strategy calls with Ben to personalise the approach for your club and launch, plus six months free access to Insider 22. As new modules, contributor sessions and resources are added to the course, you get automatic access at no extra cost.
After purchase you will be prompted to book your first strategy call with Ben.
$1,997 · Lifetime access
Founding member price $1,557 with code DAYONE · 22% off, 12 to 19 October
Includes 6 months of Insider 22
Have a question before you buy? Get in touch.
Not at all. Day One is built for any padel club that wants to get more people through the door, build a stronger brand and grow their community. Pre-launch clubs get a clear plan before they open. Established clubs that are not getting the bookings or visibility they expected get the playbook to change that. You just start in different places.
No. The course is built for club owners, operators and managers, not marketers. Every module assumes you are starting from scratch and walks you through exactly what to do and why. If you have some marketing experience you will move faster, but it is not a prerequisite for any of it.
If you sat down and worked through everything back to back, all the reading, all the videos, all the templates, you would be looking at roughly 13 to 18 hours of content. In practice nobody does that, and we would not recommend it. The modules are designed to be implemented as you go: you read about press releases, you write yours, you move on. One module per week alongside everything else you are managing means you would work through the core content in about three months. Plenty of people dip in and out of specific modules as they become relevant, the email module when they are setting up their list, the events module when their first tournament is coming up. There is no wrong way to use it.
The course is hosted on Circle, the same platform as Insider 22, accessible on desktop and mobile. Each module includes written guides, downloadable templates and tools, and video walkthroughs from Ben and a hand-picked group of industry specialists. Everything you need to implement is included: you are not just reading theory, you are getting the actual documents and frameworks to use.
Day One is built specifically for padel clubs. The templates, the case studies, the PR frameworks and the community outreach guides are all written with a club operator in mind. If you are a padel brand, a tournament organiser, a coach building a personal brand or a supplier to the industry, you will find a lot that is useful, particularly the modules on social media, email marketing, press relations and commercial partnerships. But you will also find sections that will not apply to your situation and templates you will need to adapt. If you are not a club operator, treat it as a strong communications and marketing foundation with a padel lens, rather than a ready-to-use playbook.
Most of what is in Day One applies directly. The press release framework, the media list approach, the social media strategy, the email marketing system, the community outreach model, the partnership framework: none of those are padel-specific. The examples and case studies are drawn from padel, which means you will need to translate the context, but the principles hold across any racquet sport and honestly across most community sports and leisure businesses. If you are opening a pickleball club or a multi-racquet facility, you will use ninety percent of this course without modification. The ten percent that will not apply directly, padel-specific media contacts and padel directory listings, you will find easy to adapt.
Lifetime. Once you buy the course it is yours to keep and return to whenever you need it.
Yes. We are confident in what this course delivers, because we have built it from four years of real campaigns and real results in padel. If within 14 days of purchase you feel we have not delivered what we promised, contact us, tell us what is missing and we will make it right.
The Complete Package includes 6 months of Insider 22 membership.
