Ben Nichols with padel industry figures courtside

Advisory

Work with Ben.

Four years inside the global padel industry. Founders, investors and brands come to Ben to understand the space, build their profile and make the right connections. Communications is the foundation. The network does the rest.

How we work
together.

Ben works with a small number of brands, operators and investors at any one time. The work varies: some clients want ongoing strategic thinking by their side; others need a specific piece of work done well. Some are already deep in the padel industry. Others are entering it for the first time and need someone who knows every part of the ecosystem. What does not vary is the access. When you work with Ben, you get Ben: his thinking, his network and his honest read on the industry.

01Strategic Advisory
Ben Nichols in conversation with guests at The 22 Sessions New York City

Senior-level thinking by your side, ongoing. A structured monthly call with clear priorities, on-demand access, the introductions that open the right doors, plus two hands-on outputs each month shaped around your priorities, from press releases to sponsor-deck reviews.

From $2,000 / £1,500 per month

02Strategy Projects and Launch Work
Play on court at Brisas CityView, New York

A defined piece of work rather than an ongoing relationship: communications strategy, market entry, sponsorship and partnership projects, full launch campaigns, and targeted media pushes for specific announcements. Fixed scope, fixed price, fixed output.

Enquire to discuss scope and pricing

03Speaking and Hosting
Ben Nichols hosting a panel at The 22 Sessions New York City

Host, moderator or keynote for industry events, brand activations, tournament launches and investment forums, bringing the kind of insider knowledge that makes a room lean in.

Enquire to discuss

Who we work with

IMG
Playtomic
Vitality
Mr Porter
Hexagon Cup
Miami Premier Padel P1
Conquer Padel Club
Epic
RacquetX
Off the Glass
Raccoon Media Group

The first step

Not sure where to start?

If you are exploring

Free Discovery Call

For anyone exploring how Ben can help before committing to anything.

Drop us a message with a bit of context about what you are working on. We will come back to you to arrange a time and give you an honest view on the best next step, whether that is a project, a retainer or something else entirely.

20 minutes · No charge

Get in touch

Most people start here

If you already know what you need

1:1 Clarity Call

Book straight in for a proper working session.

Sharp, senior-level input for founders, operators and brands: messaging, launch direction, growth strategy or investor narrative, without committing to a retainer or project. You bring the questions. Ben brings the insight. You leave with a clear set of next steps.

60 minutes · $375 / £280

Book a Clarity Call

Straight to the working session

Testimonials

“Ben has been part of the RacquetX family from day one. His knowledge of the padel industry and where it sits within the broader racquet sports landscape is unmatched, and beyond that he has been an invaluable connector for us as we have built the business. He gets things done, he knows everyone worth knowing, and he brings genuine energy to everything he is involved in.”
Robyn DudaCEO, RacquetX
“Ben is one of those rare profiles who truly understands where padel is heading, and more importantly, who the key people are at every level of the ecosystem. If you're serious about entering or scaling within the padel world, Ben is one of the first calls you should make.”
Sergio CutropíaAgent to Ale Galán (World No.1)
“Ben has been one of the most important figures in building the profile of padel internationally. He understands the sport at every level, the players, the business, the brands, and he connects them in a way that very few people can. Working with him on the Hexagon Cup has been a genuine pleasure.”
Astrid ThamsMD, The Hexagon Cup
“If you don't know Ben, you don't know padel. He is hugely talented and, along with his team, he has helped shape the narrative for padel on a global scale.”
Sebastian GordonCo-founder, Rocket Padel
“Ben is a magnificent PR professional and an excellent human being. I enjoyed working with him on several projects and I have nothing but great words about his professionalism and performance. I totally recommend working with him in all manners.”
Marcos Del PillarGlobal Padel Consultant

( 01 – 05 )

Start a conversation

Your details are only used to reply to you. We aim to respond within two working days.